#184: Q2 Check-in: Reflecting on Progress & Setting the Stage for 2025 Goals

Discover the secrets to building a memorable brand and succeeding in entrepreneurship as we sit down with Ismael Martinez, a visionary business owner known for his clever animal-themed companies like Zebra Cleaning Services, Black Rhino Garage, and Panda Pest Control. Ismael shares the strategy behind creating a recognizable brand identity that fosters expansion and customer loyalty. Find out how separating service types under different names can protect your business reputation while still reflecting core values for a diverse customer base.

Discover the secret to enriching your life with spirituality and purpose as we merge the worlds of sales, business and personal growth. Prepare to be inspired by our guest, Celina Eklund, the first female head coach at the Elliot Group, sharing her story of balancing a high-profile career with personal commitments. From discussing gratitude in the workplace to competing with grace, this episode promises to elevate your perspective on how faith can be interwoven into every aspect of life, including business practices.

Join us for a BIG moment on The Profitable Cleaner as we come together face-to-face for the first time. Listen in as your hosts, James Harper and Angel Sandoval open up about their backgrounds, the core of their motivations, and the excitement around the upcoming Cleaning Prophet$ event. We're elevating the quality of our content, teaming up with a new podcast producer, and traveling to Arizona quarterly to ensure we bring you the most insightful conversations with industry experts.

Listen in as we wrap up the year with a heartfelt year-end recap, filled with the warm and festive spirit of Christmas and New Year. Joining James and Angel in this conversation is the ever-talented Andrea, our brand experience manager, who sheds light on the pivotal role she plays in polishing our podcast. Reflecting on the journey thus far, we express immense gratitude for another successful year and discuss the invaluable lessons learned. Together, we peek into the future, teeming with anticipation for the exciting changes 2024 promises to bring, and invite our listeners to elevate their expectations, promising to meet them with new events and podcast improvements.

We bring you an episode packed with insights and personal stories from the heart of the facility maintenance industry, recorded LIVE from ISSA Show North America 2023 in Las Vegas. Listen in as Joe Pereira of Integrity MSC shares his immigrant family's journey and leadership insights in the cleaning sector. Then, we've got Sean McNamara from CleanTech highlighting the evolution of his Canadian janitorial business, emphasizing adaptation to operational demands.

Are you aiming to elevate your cleaning business online? This episode is your roadmap of SEO strategies to make your company shine in the digital world. We have Austin Benoit from Search Prestige as our special guide, carving the path to greater online visibility, specifically for local cleaning businesses. We dive deep into the evolution and significance of SEO and how you can harness this powerful tool to optimize your website and Google Business profiles for increased rankings. We also shed light on the distinction between organic ranking and paid advertising and why local SEO is a game-changer for businesses targeting specific geographical areas.

Get ready for a fascinating conversation with Lorena Iglesias, the CEO of Infovine, who shares her incredible journey from getting married at 17 and raising children, to becoming a successful businesswoman in various industries. Listen in as she highlights the importance of customer service, treating others as you would want to be treated, and her experiences as a young mother that influenced her business approach. Also, we explore the cultural differences between locals and immigrants and how these differences can affect one's drive and determination to succeed. Lorena's inspiring story demonstrates the significance of passion and drive in achieving success, regardless of one's background or circumstances.

Imagine being handed a blueprint to success in the cleaning industry, do you think that could revolutionize your business? We're about to do just that with our new dynamic addition to our Cleaning Prophet$ community - the Cleaning Prophet$ Publication. Born from the impactful experiences and breakthrough conversations at our recent Cleaning Prophet$ 2.0 event, this biannual publication will serve as a catalyst for lasting change and growth for cleaning business owners. Packed with expert articles, event recaps, and sneak peeks into upcoming happenings, the publication aims to bring the event's learning to your doorstep. Don't miss the opportunity to download it from our website and become part of this knowledge-sharing initiative!

Join us on a discussion with Lisa Mcqueen, CEO of CleanCorp, a national cleaning business based in Australia. Lisa brings a wealth of knowledge from her experience in the cleaning industry, emphasizing the importance of agility and keeping up with market trends. Listen as she shares about her team's organic learning approach and how they continuously innovate.